All Rights Reserved © Copyright 2012 - The Larry Williams Company  ABOUT US  Author and trainer Larry Williams is  helping businesses increase sales  and grow their reputation by  establishing a stronger focus on  customer service! For more than a decade, he has  worked to promote the importance  of customer service by focusing on  perception issues and traditional  standards that establish greater  customer loyalty. These approaches  have gained him a reputation as  one of the foremost authorities on  customer service in the nation. His unique and creative methods  have gained the attention and  endorsement of some of the most  prominent people in business,  entertainment and government. His books, seminars and training  programs offer cost effective ways  to correct service missteps and  create a synergy within the  workplace that is focused squarely  on customers. The first customer service book ever to be specifically written to be used as a training manual for distribution to employees! “An invaluable piece of work!”        - Dick Clark Customer Service A to Z Speaker Author Trainer